SEO Success on a Global Scale

Any business with global aspirations will likely try numerous methods on its path, using trial and error to see what works and what doesn’t. It’s difficult to foresee just what will work, and relying on the wrong methods can be dangerous and counterproductive. If you want to give a shot at doing it the wrong way, you can try spamming duplicate content across low-tier websites. But if you’re really in it to succeed, here are our tips for gaining global recognition:

SEO tools are a dime a dozen:
dozen seo tools
Every word in the above sentence links to a different SEO tool, ranging from keyword searchers, duplicate content sifters, ranking software, etc. You may not need all these tools, but some of them will definitely be useful in bolstering your SEO results. What these tools will help you do is to identify just how well your website performs in your target locations (these being cities, states, or even countries). Many will even show you common keyword trends, giving you options to improve keyword strings. Build a strategy based on location, monthly traffic, leads and types of leads, social media interaction, and so on. Use the tools at your disposal to simplify this process.

Cultural Differences:
language-barriers
Search engines, search times, and search keywords differ drastically from region to region. Each country and region will also have its own seasonal trends, which then convert into different numbers of searches and keyword focus. By using Google’s conversion tool, you can take the guesswork out of these cultural and regional differences. It lays out the most popular searches by region, and then converts them into an SEO strategy which you can conveniently implement into your business.

Language Barriers:
cultural
There’s nothing more than annoying than trying to navigate a website that’s in a different language, even if it is just to find how to switch it to the correct one. If you’re looking to operate in a certain country, ensure that your website flawlessly displays in the language of said country. Linking authority you built in one country may not necessarily convert to authority in another, especially if they operate on different language. Don’t be lazy, and work to find linking opportunities in every region. This will build the strength of the website, capturing more potential clients across the globe.

Domain extensions and Link building:
simple-navigation
Hreflang tagging for language changes might just not cut it sometimes. Domain extensions don’t really have to do more than transfer to the correct hreflang extension, but by simply having and managing these domains you’re increasing the global control that you have over the layout and control of your webpage. Dependent on location, your site domains will make the necessary changes!

As mentioned earlier, link building is not something that transfers from region to region. In each country that your website operates, you should have a pool of websites that are targeted in order to increase user engaging content. Informative websites, social media sites, or even listings are all perfect examples of which websites to focus on. You can then use these sites to build backlinks to your own website, increasing the visibility that you have on a global scale.

Simply said, operating in multiple countries is not easy work. Work done in one country does not transfer over to another, and you should be ready to put in the same amount of work per country when you choose to go global. So if you’ve made that decision, do it right, and watch yourself reap the benefits of operating on a global market!